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Case Study: Axfood Social Media Strategy

Eager to learn how Axfood is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Axfood.

Continue reading to find out!

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Axfood is a prominent Swedish retail company that operates in the food industry. With its headquarters situated in Stockholm, the company serves customers in Sweden and has a notable presence in neighboring countries as well. Axfood caters to a diverse range of clients, including individual consumers, restaurants, and smaller food retailers.

Before: The Challenges of Social Media Marketing

On social media, Axfood has employed several effective strategies to engage with its target audience. One commendable aspect of their approach is their commitment to transparency. Axfood regularly shares information regarding the sourcing and production processes of their products, fostering trust and promoting accountability. They also leverage social media platforms to showcase their wide range of offerings and exciting promotions, effectively showcasing their commitment to quality and affordability.

Increase reach by sharing on social media
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After: Axfood's Successful Social Media Strategy

Furthermore, Axfood effectively utilizes social media as a means of communicating with customers. They actively respond to queries, concerns, and feedback, making customers feel heard and valued. By providing timely and helpful responses, Axfood exemplifies their dedication to excellent customer service.


Despite Axfood's commendable efforts, there are areas in which their social media strategy could be improved. Firstly, while their engagement with customers is laudable, deeper interactions and fostering a sense of community could be further emphasized. Encouraging customers to share their experiences, recipes, and ideas could create a more vibrant and engaged online community centered around Axfood's offerings.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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