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Case Study: Axa Social Media Strategy

Eager to learn how Axa is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Axa.

Continue reading to find out!



Axa is a multinational insurance company that operates in over 60 countries, with its headquarters based in Paris, France. The company primarily focuses on providing insurance solutions for individuals, businesses, and institutions.

Before: The Challenges of Social Media Marketing

On social media, Axa has implemented an effective marketing strategy to engage with its audience and promote its services. They have a strong presence on major platforms such as Facebook, Twitter, Instagram, and LinkedIn, allowing them to reach a wide range of potential clients.


After: Axa's Successful Social Media Strategy

The company excels in utilizing social media to educate and raise awareness about various insurance-related topics. They frequently share informative articles, videos, and infographics that help their followers understand complex insurance concepts and make informed decisions. Axa also actively responds to customer queries and concerns, providing prompt and helpful assistance.


Additionally, Axa leverages social media platforms to showcase their corporate social responsibility efforts. They highlight initiatives such as environmental sustainability, community involvement, and support for charitable causes. This not only enhances their brand image but also resonates with socially conscious consumers.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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