Case Study: Aviva Social Media Strategy
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Introduction
Aviva is a multinational insurance company with headquarters in London, United Kingdom. They operate in various countries including the United Kingdom, Canada, France, Italy, and Spain, catering to a wide range of clients seeking insurance and financial services.
Before: The Challenges of Social Media Marketing
On social media, Aviva has successfully established a strong presence, engaging with their audience and showcasing their brand values. Their social media strategy focuses on three key elements: informative content, customer support, and community engagement.
After: Aviva's Successful Social Media Strategy
Firstly, Aviva provides informative content on social media platforms, sharing relevant articles, tips, and resources related to insurance and financial planning. This not only helps educate their followers but also positions Aviva as a trustworthy source of information in the industry.
Conclusion
Secondly, Aviva excels in customer support on social media. They promptly respond to customer queries and concerns, providing personalized assistance and resolving issues efficiently. This dedication to customer service helps build trust and loyalty among their audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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