📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Aviva Social Media Strategy

Eager to learn how Aviva is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Aviva.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Aviva is a multinational insurance company with headquarters in London, United Kingdom. They operate in various countries including the United Kingdom, Canada, France, Italy, and Spain, catering to a wide range of clients seeking insurance and financial services.

Before: The Challenges of Social Media Marketing

On social media, Aviva has successfully established a strong presence, engaging with their audience and showcasing their brand values. Their social media strategy focuses on three key elements: informative content, customer support, and community engagement.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Aviva's Successful Social Media Strategy

Firstly, Aviva provides informative content on social media platforms, sharing relevant articles, tips, and resources related to insurance and financial planning. This not only helps educate their followers but also positions Aviva as a trustworthy source of information in the industry.


Secondly, Aviva excels in customer support on social media. They promptly respond to customer queries and concerns, providing personalized assistance and resolving issues efficiently. This dedication to customer service helps build trust and loyalty among their audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video