Case Study: Avanos Medical Social Media Strategy

Eager to learn how Avanos Medical is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Avanos Medical.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Avanos Medical is a global medical technology company headquartered in Alpharetta, Georgia, USA. With operations in more than 90 countries, Avanos serves a wide range of clients including hospitals, healthcare providers, and patients worldwide.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Avanos Medical excels in several areas. Firstly, their commitment to engaging content stands out. They consistently share informative and educational material related to their products and services. This approach not only keeps their audience well-informed but also positions Avanos as a thought leader in the medical technology industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Avanos Medical's Successful Social Media Strategy

Secondly, Avanos actively fosters community engagement on social media platforms. They encourage their followers to share stories, experiences, and testimonials, creating a sense of connection and support within their online community. This personalized approach helps in building trust and loyalty among their target audience.

Conclusion

Moreover, Avanos utilizes various social media channels effectively. They have a strong presence on platforms such as LinkedIn, Twitter, and YouTube, where they regularly share updates, product demonstrations, and educational videos. This multi-channel approach enables them to reach a broader audience and tailor their messaging to different platforms.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video