Case Study: AvalonBay Communities Social Media Strategy

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Introduction

AvalonBay Communities: Harnessing the Power of Social Media

Before: The Challenges of Social Media Marketing

Intro:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: AvalonBay Communities's Successful Social Media Strategy

AvalonBay Communities is a prominent real estate investment trust (REIT) that specializes in developing, redeveloping, and managing luxury apartment communities. With headquarters in Arlington, Virginia, this company has established a strong presence in the United States, primarily in high-demand areas such as California, New York, and New Jersey. Catering to a wide range of clients, AvalonBay Communities delivers exceptional living experiences for individuals, families, and professionals seeking quality rental accommodations.

Conclusion

Good things on social media:

Person like a company on social media
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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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