📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Aurora Innovation Social Media Strategy

Eager to learn how Aurora Innovation is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Aurora Innovation.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Intro:

Before: The Challenges of Social Media Marketing

Aurora Innovation is a global technology company operating in the automotive industry, specializing in self-driving technology and autonomous vehicle systems. Headquartered in Palo Alto, California, Aurora Innovation has a strong presence in the United States and operates in various other countries worldwide. The company serves as a key player in the development and deployment of autonomous vehicles, collaborating with major automakers and tech companies to revolutionize transportation for the future.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Aurora Innovation's Successful Social Media Strategy

Good things on social media:

Conclusion

Aurora Innovation's social media marketing strategy has successfully utilized various platforms to engage with its audience and showcase their advancements in autonomous vehicle technology. Through their active presence on platforms such as Twitter, Facebook, and LinkedIn, the company effectively communicates its mission and achievements to a broad audience. Regular updates and engaging content, including videos, graphics, and articles, help to maintain interest and enthusiasm among their followers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video