Case Study: Aurora Cannabis Social Media Strategy

Eager to learn how Aurora Cannabis is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Aurora Cannabis.

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Aurora Cannabis: Enhancing Social Media Presence

Before: The Challenges of Social Media Marketing

Introduction: Aurora Cannabis is a leading global cannabis company based in Canada, with a strong presence in various countries such as Canada, Germany, and Australia. With its headquarters located in Edmonton, Alberta, this company caters to a diverse range of clients, including medical patients, retailers, and consumers seeking recreational cannabis products.

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After: Aurora Cannabis's Successful Social Media Strategy

Positive Aspects of Social Media Strategy: Aurora Cannabis has successfully utilized social media platforms to establish an engaging online presence. Through frequent updates and content diversification, the company effectively connects with its target audience. Their strategy focuses on educating and informing followers about the benefits of cannabis, providing valuable insights into product innovation and research breakthroughs. Furthermore, Aurora Cannabis actively engages with their audience by responding to user comments, fostering a sense of community and brand loyalty.


Areas for Improvement: Despite the company's notable efforts, there are several potential improvements for Aurora Cannabis's social media marketing strategy. Firstly, enhancing visual content could further captivate the audience's attention and increase shareability. Utilizing more infographics, videos, and high-quality images could effectively convey information and enhance user engagement. Additionally, implementing a consistent posting schedule and utilizing metrics to analyze user engagement patterns would help optimize content delivery and increase reach.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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