Case Study: AUB Group Social Media Strategy

Eager to learn how AUB Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for AUB Group.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

AUB Group, a leading risk management and insurance solutions provider, operates across multiple countries, including Australia and New Zealand. With its headquarters in Sydney, AUB Group serves a diverse range of clients, including individuals, small businesses, and large corporations.

Before: The Challenges of Social Media Marketing

On social media, AUB Group has implemented several effective strategies to engage with its audience and drive brand awareness. Firstly, the company regularly shares informative and helpful content related to risk management and insurance. By providing valuable information, AUB Group establishes itself as an industry thought leader and gains credibility among its target audience.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: AUB Group's Successful Social Media Strategy

In addition, AUB Group actively interacts with its followers by promptly responding to inquiries, comments, and messages. This level of engagement not only fosters a sense of trust but also shows that AUB Group values its customers and is committed to providing excellent service.

Conclusion

Furthermore, AUB Group utilizes visual content to capture the attention of its social media followers. The company shares eye-catching images and videos that effectively communicate its brand message and showcase its range of services. This visual approach helps AUB Group stand out in a crowded digital space and increases the chances of its content being shared and reaching a wider audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video