Case Study: AU Small Finance Bank Social Media Strategy

Eager to learn how AU Small Finance Bank is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for AU Small Finance Bank.

Continue reading to find out!

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AU Small Finance Bank is a leading banking institution that primarily operates in India. Headquartered in Jaipur, AU Small Finance Bank aims to cater to the financial needs of individuals and micro, small, and medium enterprises (MSMEs) in the country.

Before: The Challenges of Social Media Marketing

On social media, AU Small Finance Bank has successfully created a strong presence, engaging with its target audience effectively. The bank utilizes various social media platforms like Facebook, Twitter, Instagram, and LinkedIn to connect with its customers and promote its services.

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After: AU Small Finance Bank's Successful Social Media Strategy

One of the key strengths of AU Small Finance Bank's social media strategy is its focus on providing valuable and informative content. Through posts, articles, and videos, the bank educates its audience about various financial topics, helping them make informed decisions. This approach not only establishes the bank as a trustworthy source of information but also showcases its expertise in the field.


Furthermore, AU Small Finance Bank actively engages with its customers on social media by promptly responding to their queries and feedback. This customer-centric approach not only strengthens the bank's relationship with its existing clients but also attracts potential customers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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