Case Study: Atlas Copco Social Media Strategy

Eager to learn how Atlas Copco is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Atlas Copco.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Atlas Copco is a global industrial productivity solutions provider, headquartered in Stockholm, Sweden. With a presence in over 180 countries, the company caters to a wide range of clients in various industries, including manufacturing, construction, and mining.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Atlas Copco has implemented several commendable strategies. Firstly, they have embraced multiple platforms, including Facebook, Twitter, LinkedIn, and YouTube, allowing them to engage with a diverse audience across different channels. This approach enables the company to reach clients, partners, and industry professionals who may prefer different platforms for information and interaction.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Atlas Copco's Successful Social Media Strategy

Secondly, Atlas Copco consistently generates valuable content on social media. They share informative articles, case studies, and product demonstrations that demonstrate their expertise in solving industrial challenges. By providing this valuable and relevant content, the company positions itself as a trusted thought leader in its field.

Conclusion

Furthermore, Atlas Copco actively encourages user-generated content. They leverage the power of their customers and followers by sharing their success stories, project photos, and testimonials. This not only strengthens their brand reputation but also fosters a sense of community among their customers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video