Case Study: Atea ASA Social Media Strategy
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Introduction
Atea ASA is a leading Nordic and Baltic IT infrastructure company, headquartered in Oslo, Norway. With operations in 86 locations across seven countries, including Norway, Sweden, Denmark, Finland, Lithuania, Latvia, and Estonia, Atea serves a wide range of clients, including public sector organizations, large and medium-sized enterprises, and small businesses.
Before: The Challenges of Social Media Marketing
On social media, Atea has been successful in establishing a strong presence and engaging with its target audience. The company effectively utilizes various platforms such as Facebook, LinkedIn, Twitter, and YouTube to share relevant and valuable content with its followers. By creating a consistent and engaging brand voice, Atea has managed to build a loyal online community.
After: Atea ASA's Successful Social Media Strategy
One notable aspect of Atea's social media marketing strategy is its focus on thought leadership and industry insights. The company regularly shares articles, blog posts, and videos that provide valuable information to its audience, positioning itself as an expert in the IT infrastructure domain. This approach not only helps to educate and inform its followers but also boosts Atea's credibility and helps to attract potential clients.
Conclusion
Additionally, Atea actively encourages user-generated content and interaction on its social media platforms. The company organizes contests, asks questions, and responds promptly to comments and messages from its followers. This level of engagement fosters a sense of community and encourages dialogue, further strengthening Atea's online presence.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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