Case Study: AT&S Austria Technologie & Systemtechnik Social Media Strategy
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Introduction
At AT&S Austria Technologie & Systemtechnik, a leading manufacturer of high-end printed circuit boards (PCBs) and IC substrates, their social media marketing strategy plays a crucial role in engaging with their diverse clientele. With its headquarters in Leoben, Austria, AT&S operates in multiple countries around the world, including China, India, Korea, and the United States.
Before: The Challenges of Social Media Marketing
On social media, AT&S excels at showcasing their innovative products and solutions. They regularly share informative content, such as videos and articles, to educate their audience about the benefits and applications of their PCBs and IC substrates. By providing valuable insights into the industry, they position themselves as thought leaders and gain the trust of their clients.
After: AT&S Austria Technologie & Systemtechnik's Successful Social Media Strategy
AT&S also utilizes social media platforms to highlight their corporate social responsibility efforts. They share updates about their sustainability initiatives, including recycling programs and energy-efficient manufacturing processes. By promoting their commitment to environmental sustainability, they attract socially conscious clients who value responsible business practices.
Conclusion
Furthermore, AT&S actively engages with their audience through social media. They respond promptly to inquiries, comments, and messages, providing personalized assistance and building strong customer relationships. By being accessible and responsive, they enhance the overall customer experience and boost brand loyalty.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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