Case Study: Astra Agro Lestari Social Media Strategy

Eager to learn how Astra Agro Lestari is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Astra Agro Lestari.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Astra Agro Lestari is a leading agribusiness company that specializes in palm oil production. Headquartered in Jakarta, Indonesia, the company operates primarily in Indonesia and has a significant presence in other countries such as Malaysia and Papua New Guinea. Astra Agro Lestari primarily addresses clients in the food and beverage industry, as well as consumers looking for sustainable and responsibly-sourced palm oil products.

Before: The Challenges of Social Media Marketing

On social media, Astra Agro Lestari has successfully utilized various platforms to engage with its target audience and promote its environmental sustainability efforts. The company actively shares informative content about its sustainable agriculture practices, including responsible land use, biodiversity conservation, and community engagement. By highlighting these initiatives, Astra Agro Lestari effectively positions itself as a responsible and ethical industry leader.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Astra Agro Lestari's Successful Social Media Strategy

Furthermore, the company leverages social media to establish direct communication channels with its customers. Through timely responses to queries and concerns, Astra Agro Lestari demonstrates its commitment to customer satisfaction and transparency. This approach fosters trust and loyalty among its clients, as they feel heard and valued by the company.


However, there are certain areas where Astra Agro Lestari can further enhance its social media marketing strategy. Firstly, the company could explore more interactive content formats, such as videos or live streams, to effectively convey its sustainability initiatives. Visual storytelling can be a powerful tool to engage and educate the audience about the positive impact of their products.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video