Case Study: Astellas Pharma Social Media Strategy

Eager to learn how Astellas Pharma is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Astellas Pharma.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Astellas Pharma, a leading pharmaceutical company, operates in multiple countries and has its headquarters in Tokyo, Japan. With a focus on healthcare innovation, Astellas Pharma addresses the needs of patients and healthcare providers worldwide.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Astellas Pharma demonstrates an effective strategy that connects with its target audience and promotes its products and services. Here are some of the positive aspects of their approach:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Astellas Pharma's Successful Social Media Strategy

Engaging Content: Astellas Pharma creates engaging and informative content on social media platforms. They share updates about their latest research, clinical trials, and breakthroughs, providing valuable insights for their clients, healthcare professionals, and the general public.


Patient-Centric Approach: Recognizing the importance of patient centricity, Astellas Pharma uses social media platforms to support and engage with patient communities. They provide educational resources, raise awareness about diseases, and foster a sense of community among patients and caregivers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video