Case Study: Assurant Social Media Strategy
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Introduction
Assurant: Enhancing Social Media Marketing
Before: The Challenges of Social Media Marketing
Assurant is a multinational insurance company headquartered in New York, USA. With a global presence, it caters to clients in various countries, including the United States, Canada, Latin America, Europe, and Asia. Assurant aims to provide reliable insurance solutions for individuals and businesses alike.
After: Assurant's Successful Social Media Strategy
Leveraging Social Media: The Good
Conclusion
Assurant has recognized the importance of social media in reaching and engaging with its target audience. The company utilizes various social media platforms, such as Facebook, Twitter, LinkedIn, and Instagram, to connect with customers and share valuable content. Assurant has built a strong online presence by actively sharing helpful tips, insightful articles, and updates about their insurance products and services. By regularly posting engaging content, Assurant successfully positions itself as a knowledgeable and trustworthy resource.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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