📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: ASML Social Media Strategy

Eager to learn how ASML is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for ASML.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

ASML is one of the world's leading manufacturers of semiconductor equipment, based in Veldhoven, the Netherlands. With operations in over 60 countries, including major semiconductor markets such as the United States, Taiwan, South Korea, and China, ASML serves a wide range of clients in the semiconductor manufacturing industry.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, ASML has successfully utilized various platforms to engage with its target audience and showcase its cutting-edge technologies and solutions. They have leveraged platforms like LinkedIn, Twitter, and YouTube to provide regular updates, share industry insights, and highlight their collaborations and achievements. By doing so, ASML has effectively established itself as a thought leader in the semiconductor industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: ASML's Successful Social Media Strategy

One notable aspect of ASML's social media marketing strategy is their commitment to transparency. They regularly share videos, images, and articles that give a behind-the-scenes look into their operations, research, and development. This not only helps their clients and partners understand their processes but also builds trust among their followers and stakeholders.

Conclusion

ASML's social media presence also focuses on highlighting the positive impact their technologies have on society and the environment. They share stories about how their solutions contribute to advancements in areas such as renewable energy, healthcare, and autonomous driving. By showcasing these broader applications, ASML demonstrates that it is not just a company focused on profit but a driving force behind innovation and progress.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video