Case Study: ASM International Social Media Strategy

Eager to learn how ASM International is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for ASM International.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

ASM International is a leading materials science company that provides innovative solutions and scientific expertise to a wide range of industries worldwide. With a strong presence in countries such as the United States, Netherlands, Japan, and Singapore, the company's headquarters are located in Almere, the Netherlands. ASM International primarily caters to clients in the semiconductor, electronics, and packaging industries.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, ASM International has demonstrated commendable efforts in engaging its audience and promoting its products and services. The company understands the importance of creating compelling and visually appealing content to catch the attention of its target audience. Through various social media platforms, including LinkedIn, Twitter, and YouTube, ASM International shares educational and informative posts, videos, and webinars that highlight their expertise and industry knowledge.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: ASM International's Successful Social Media Strategy

One of the strong points of ASM International's social media marketing strategy is its emphasis on thought leadership. The company regularly publishes insightful articles and research papers, positioning themselves as a reliable source of information in the materials science field. By sharing valuable content, ASM International not only generates awareness but also establishes credibility among its audience.

Conclusion

ASM International also excels in fostering engagement and interaction with its followers. The company actively responds to comments, questions, and inquiries on its social media posts, ensuring that their audience feels heard and valued. This approach not only strengthens their relationship with existing customers but also attracts potential clients by showcasing their commitment to customer satisfaction.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video