Case Study: ASGN Social Media Strategy
Eager to learn how ASGN is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for ASGN.
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Introduction
ASGN is a leading global provider of IT and professional consulting services, specializing in technology, engineering, and creative solutions. With headquarters in California, United States, the company operates in multiple countries, including the United States, Canada, and the United Kingdom. ASGN caters to a diverse range of clients across various industries, such as healthcare, financial services, and telecommunications.
Before: The Challenges of Social Media Marketing
On social media platforms, ASGN demonstrates an effective marketing strategy. Utilizing platforms like Facebook, Twitter, LinkedIn, and Instagram, the company actively engages with its audience. They consistently share informative and engaging content, including industry insights, company updates, and job opportunities. By providing valuable content, ASGN establishes itself as a thought leader and an employer of choice in the IT and professional consulting sectors.
After: ASGN's Successful Social Media Strategy
ASGN's social media presence is enhanced by its commitment to fostering community engagement. The company encourages followers to share their experiences, ask questions, and join in discussions. This open dialogue helps build relationships with clients, candidates, and industry professionals. ASGN also collaborates with influencers and industry experts, leveraging their expertise to amplify its brand message and reach a wider audience.
Conclusion
While ASGN's social media marketing strategy is commendable, there are areas for improvement. One area that could be enhanced is the integration of user-generated content. Encouraging followers to share their success stories or testimonials can add authenticity and credibility to the brand. Additionally, incorporating video content and live streams can further boost engagement, as these formats are highly popular among social media users.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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