📣 Join in our panel discussion on "How to make an innovative impact: scaling advocacy in B2B". May 14 @ 11:00 CEST  👉 REGISTER HERE

Case Study: Ascential Social Media Strategy

Eager to learn how Ascential is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Ascential.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Ascential is a global information and advisory company with headquarters in London, United Kingdom. With a presence in over 30 countries, Ascential serves a wide range of clients, including businesses, professionals, and industry experts.

Before: The Challenges of Social Media Marketing

When it comes to their social media marketing strategy, Ascential excels in several areas. Firstly, their content creation is engaging and informative, providing valuable insights and thought leadership to their audience. They regularly share industry trends, expert opinions, and updates about their products and services, keeping their followers informed and interested.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Ascential's Successful Social Media Strategy

Secondly, Ascential actively engages with their audience on social media. They promptly respond to comments, questions, and feedback, fostering a sense of community and building strong relationships with their followers. This interactive approach helps them connect directly with their target audience and understand their needs and preferences.

Conclusion

Additionally, Ascential effectively utilizes various social media platforms to reach their target audience. They tailor their content and messaging according to the platform, ensuring maximum engagement and relevance. Whether it's sharing informative articles on LinkedIn, showcasing visual content on Instagram, or conducting live Q&A sessions on Twitter, Ascential leverages each platform's unique features to optimize their social media presence.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video