Case Study: Ascend Wellness (AWH) Social Media Strategy

Eager to learn how Ascend Wellness (AWH) is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Ascend Wellness (AWH).

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Ascend Wellness Holdings (AWH) is a reputable cannabis company that focuses on providing high-quality cannabis products to its customers. With its headquarters located in the United States, AWH operates in multiple states across the country, including Illinois, Massachusetts, Ohio, and Michigan. The company targets both medical and adult-use cannabis consumers, catering to a diverse range of clients.

Before: The Challenges of Social Media Marketing

One of the key strengths of AWH's social media marketing strategy lies in its ability to engage with its audience effectively. The company actively interacts with its followers by responding to comments, answering questions, and acknowledging feedback. This approach creates a sense of community and fosters a strong relationship between the brand and its customers. It allows AWH to build trust and establish itself as a knowledgeable and reliable source of cannabis products.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Ascend Wellness (AWH)'s Successful Social Media Strategy

Furthermore, AWH excels at sharing educational content on social media platforms. Through informative posts, videos, and infographics, the company educates its audience about the benefits and safe use of cannabis. By taking on the role of a trusted educator, AWH positions itself as an authority in the industry and empowers its customers to make informed decisions when it comes to cannabis consumption.


While AWH has made noteworthy strides in its social media marketing efforts, there are still areas that could benefit from improvement. Firstly, the company could focus on diversifying its content to include a wider range of topics related to wellness and cannabis. By exploring various aspects of health, mindfulness, and lifestyle, AWH can appeal to a broader audience and attract new followers who may initially be unfamiliar with cannabis.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video