Case Study: Aroundtown Social Media Strategy
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Introduction
Aroundtown is a prominent real estate company with headquarters in Luxembourg. With a vast portfolio of properties in Germany and the Netherlands, Aroundtown primarily caters to commercial clients, focusing on office spaces, hotels, and retail properties.
Before: The Challenges of Social Media Marketing
Harnessing the power of social media, Aroundtown has successfully implemented a robust marketing strategy. Leveraging platforms such as Facebook, Twitter, Instagram, and LinkedIn, the company effectively engages with its target audience.
After: Aroundtown's Successful Social Media Strategy
The company's social media presence is characterized by regular and diverse content updates. Aroundtown frequently shares engaging posts that highlight its impressive properties, showcasing their unique features and amenities. Through high-quality photographs, virtual tours, and videos, they provide potential clients with a comprehensive understanding of their offerings.
Conclusion
Additionally, Aroundtown consistently keeps its audience informed about industry trends, insights, and news. They share relevant articles, blogs, and reports, positioning themselves as experts in the real estate market. By providing valuable content, they establish trust and credibility among their followers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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