Case Study: Armstrong World Industries Social Media Strategy

Eager to learn how Armstrong World Industries is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Armstrong World Industries.

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Armstrong World Industries is a global leader in the design and manufacture of innovative commercial and residential ceiling, wall, and suspension system solutions. With its headquarters in Lancaster, Pennsylvania, the company has a strong presence in various countries around the world.

Before: The Challenges of Social Media Marketing

With an aim to interact and engage with its diverse client base, Armstrong World Industries has implemented an effective social media marketing strategy. This strategy has helped the company strengthen its brand image, connect with customers, and showcase its products and services.

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After: Armstrong World Industries's Successful Social Media Strategy

On social media, Armstrong World Industries excels in several areas. Firstly, the company utilizes platforms like Facebook, Twitter, Instagram, and LinkedIn to reach out to its target audience. By maintaining an active presence and regularly sharing content, Armstrong effectively captures the attention of industry professionals, architects, contractors, and end-users.


Additionally, Armstrong World Industries leverages social media channels to provide valuable content and educational resources. They frequently share articles, videos, and guides that not only promote their products but also offer insights and solutions to common challenges faced by their clients. This approach demonstrates their commitment to customer success and positions them as a trusted source of information within the industry.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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