📣 Join us on February 27 at our live event: Dealer & Social Advocacy: Gaining a Competitive Advantage in 2024! 👉 REGISTER HERE

Case Study: Armstrong Holdings Social Media Strategy

Eager to learn how Armstrong Holdings is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Armstrong Holdings.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Armstrong Holdings is a global company specializing in the manufacturing and distribution of building products. With headquarters in Lancaster, Pennsylvania, the company operates in various countries including the United States, Canada, Mexico, and several European nations. Its diverse range of clients includes homeowners, architects, contractors, and retailers seeking high-quality flooring solutions.

Before: The Challenges of Social Media Marketing

On social media, Armstrong Holdings has successfully implemented several strategies to engage with its target audience and build a strong online presence. Firstly, the company leverages platforms like Facebook, Twitter, and Instagram to share visually appealing content, showcasing its innovative flooring products in real-life settings. By doing so, Armstrong effectively captures the attention of potential customers and inspires them with design ideas for their own spaces.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Armstrong Holdings's Successful Social Media Strategy

Furthermore, Armstrong actively encourages user-generated content by featuring customer testimonials and photos on its social media platforms. This helps to foster a sense of community and trust among its followers, as they can see and relate to the positive experiences of others.

Conclusion

The company also maintains an active social media presence by regularly posting updates about product launches, promotions, and industry news. This proactive approach keeps followers informed and engaged, and enhances brand visibility and recognition.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video