Case Study: Ardagh Metal Packaging Social Media Strategy

Eager to learn how Ardagh Metal Packaging is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Ardagh Metal Packaging.

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Ardagh Metal Packaging is a global leader in metal and glass packaging solutions, providing innovative and sustainable packaging options for a wide range of industries. With headquarters in Luxembourg, Ardagh Metal Packaging operates in over 20 countries, including the United States, Europe, and Asia. The company primarily addresses clients in the food and beverage, personal care, and pharmaceutical sectors.

Before: The Challenges of Social Media Marketing

On social media, Ardagh Metal Packaging has effectively leveraged its platforms to engage with its target audience and showcase its expertise in the packaging industry. Through its active presence on platforms like Facebook, Instagram, and LinkedIn, the company regularly shares valuable content such as industry trends, product innovations, and sustainability initiatives. By posting visually appealing images and videos, Ardagh Metal Packaging successfully captivates its audience's attention and creates brand recognition.

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After: Ardagh Metal Packaging's Successful Social Media Strategy

Moreover, Ardagh Metal Packaging's commitment to environmental sustainability is evident in its social media efforts. The company frequently highlights its efforts to reduce carbon emissions, increase recycling rates, and promote circular economy practices. By showcasing its sustainable packaging solutions and initiatives, Ardagh Metal Packaging not only attracts environmentally conscious clients but also positions itself as an industry leader in sustainability.


Despite its accomplishments on social media, there are areas where Ardagh Metal Packaging can improve its marketing strategy. Firstly, the company should consider diversifying its social media presence by exploring platforms like Twitter and YouTube. By utilizing these additional platforms, Ardagh Metal Packaging can reach a wider audience and maximize its engagement potential.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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