📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Arco Platform Social Media Strategy

Eager to learn how Arco Platform is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Arco Platform.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Arco Platform is an education technology company headquartered in Brazil, operating in various countries including the United States and Mexico. The company primarily focuses on providing educational solutions for K-12 students and offers a range of products and services to schools, teachers, and students.

Before: The Challenges of Social Media Marketing

On social media, Arco Platform excels in establishing a strong online presence and engaging with its target audience effectively. The company actively shares valuable educational content, including tips for teachers, study guides for students, and updates on educational trends. By providing relevant and informative content, Arco Platform positions itself as a thought leader in the education industry and gains the trust and loyalty of its followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Arco Platform's Successful Social Media Strategy

Furthermore, Arco Platform leverages social media platforms to create a sense of community and foster interaction among its users. The company encourages its followers to share their experiences, success stories, and challenges, creating an online space where educators and students can support and inspire each other. This community-building approach strengthens Arco Platform's brand identity and establishes a lasting connection with its audience.

Conclusion

While Arco Platform demonstrates commendable efforts in social media marketing, there are certain areas where improvement can be made. Firstly, the company could enhance its social media advertising strategy by targeting specific educational institutions or districts to maximize its reach and impact. Customized campaigns tailored to the needs and interests of these institutions would likely yield more significant results.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video