Case Study: Archer Daniels Midland Social Media Strategy

Eager to learn how Archer Daniels Midland is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Archer Daniels Midland.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Archer Daniels Midland (ADM) is a global food processing and commodities trading corporation, headquartered in Chicago, Illinois, USA. With operations in more than 170 countries, ADM serves a diverse range of clients including farmers, food and beverage manufacturers, and animal feed producers.

Before: The Challenges of Social Media Marketing

ADM's social media marketing strategy has been effective in engaging its target audience and promoting its brand. The company utilizes various social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to reach out to its customers and industry stakeholders.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Archer Daniels Midland's Successful Social Media Strategy

On social media, ADM focuses on sharing valuable content related to its core business areas such as agricultural sustainability, food safety, and nutrition. The company frequently posts informative articles, industry insights, and updates on its initiatives and partnerships. By providing relevant and interesting content, ADM has successfully positioned itself as a thought leader and a trusted source of information in the food and agriculture sector.


ADM also makes use of visual content, including photos and videos, to engage its audience. This approach allows the company to showcase its products, facilities, and community involvement, creating a more personal connection with its followers. Additionally, ADM actively encourages user-generated content by running contests and campaigns that invite customers to share their experiences and recipes using ADM's ingredients.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video