Case Study: Arcadis Social Media Strategy
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Introduction
Arcadis is a global design and consultancy firm that provides services in the fields of infrastructure, water, environment, and buildings. With headquarters in Amsterdam, it operates in over 70 countries, including the United States, the United Kingdom, and Australia. Arcadis primarily addresses clients in the public and private sectors, assisting them in creating sustainable and resilient solutions for complex challenges.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, Arcadis has implemented several effective strategies to engage with its audience and showcase its expertise.
After: Arcadis's Successful Social Media Strategy
Firstly, the company actively shares informative content on platforms like LinkedIn, Twitter, and Facebook, providing valuable insights into its projects, innovations, and thought leadership. This allows Arcadis to position itself as a trusted industry expert and encourages meaningful discussions among its followers.
Conclusion
Secondly, Arcadis utilizes visual content effectively, leveraging platforms such as Instagram and YouTube to showcase its impressive portfolio of projects. By sharing visually appealing images and videos, the company effectively highlights its capabilities and attracts the attention of potential clients and partners.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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