📣 Join us in our webinar interview with Simone Bonnett, "Creating a humanized Culture through Employee Advocacy" ✨ on September 26!
GPT-SEO Testing page

Case Study: Applera Social Media Strategy

Eager to learn how Applera is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Applera.

Continue reading to find out!



Applera, a global technology company, is headquartered in San Francisco, California, and has a presence in major countries such as the United States, United Kingdom, Germany, and Japan. It caters to a wide range of clients, including businesses, entrepreneurs, and individuals seeking innovative solutions for their technological needs.

Before: The Challenges of Social Media Marketing

Applera's social media marketing strategy focuses on leveraging various platforms to connect with their target audience and build brand awareness. With a strong emphasis on engaging content, they effectively use platforms like Facebook, Instagram, and Twitter to showcase their products, share industry news, and establish themselves as thought leaders in the tech industry.


After: Applera's Successful Social Media Strategy

The company excels in utilizing social media to create a sense of community among their followers. They actively encourage user-generated content through contests and hashtags, fostering a participatory environment where customers can share their experiences and showcase their creativity. By featuring user-generated content, Applera not only boosts customer engagement but also increases the credibility of their brand.


Applera also understands the importance of interactive content and regularly uses polls, quizzes, and live videos to encourage audience participation. By involving their followers in discussions and seeking their opinions, the company maintains an ongoing dialogue with their audience, creating a sense of inclusivity and customer-centric approach.

Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Discovering the power of Advocacy starts with this Ambassify demo