📣 Discover the secret to scaling word-of-mouth: join our webinar in collaboration with Startdeliver: "Everyone is a potential advocate: how to scale word-of-mouth"! 👉 REGISTER HERE

Case Study: AOL Time Warner Social Media Strategy

Eager to learn how AOL Time Warner is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for AOL Time Warner.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

AOL Time Warner is a multinational media and entertainment company with headquarters in New York City, United States. With a global presence, it caters to clients and customers across various countries. Known for its diverse portfolio, AOL Time Warner encompasses well-known brands in television networks, publishing, film, and digital media.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, AOL Time Warner excels in several areas. Firstly, the company understands the importance of engaging content. Its social media platforms are filled with interesting articles, videos, and news updates that resonate with its target audience. By providing valuable and entertaining content, the company effectively captures the attention of its followers and keeps them coming back for more.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: AOL Time Warner's Successful Social Media Strategy

Secondly, AOL Time Warner excels in fostering a sense of community on social media. Through interactive campaigns, giveaways, and contests, the company encourages user participation and builds a loyal following. By actively responding to comments and messages, AOL Time Warner not only shows its dedication to customer satisfaction but also humanizes the brand, making it more relatable and trustworthy.

Conclusion

Furthermore, AOL Time Warner understands the power of influencer marketing. By partnering with popular influencers and celebrities, the company expands its reach to a wider audience. These collaborations help to create buzz, generate excitement, and increase brand awareness among potential customers.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video