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Case Study: ANGI Homeservices Social Media Strategy

Eager to learn how ANGI Homeservices is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for ANGI Homeservices.

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Introduction

Introduction: ANGI Homeservices is a leading online marketplace connecting homeowners with local service professionals. Headquartered in Golden, Colorado, the company operates primarily in the United States, as well as in Canada and parts of Europe. Catering to a wide range of clients, ANGI Homeservices aims to simplify the process of finding and hiring trusted professionals for home improvement, maintenance, and repair projects.

Before: The Challenges of Social Media Marketing

Positive Social Media Practices: ANGI Homeservices effectively utilizes social media platforms to engage with its audience and promote its services. Through its various social media accounts, the company shares informative and visually appealing content that resonates with homeowners. They offer tips, advice, and inspiration for home improvement projects, helping customers make informed decisions. Additionally, ANGI Homeservices actively encourages customer engagement by responding promptly to queries, comments, and reviews, building a strong sense of trust and reliability.

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After: ANGI Homeservices's Successful Social Media Strategy

Areas for Improvement: While ANGI Homeservices has a solid social media presence, there are a few areas where the company could enhance its strategy. Firstly, the company could consider diversifying its content to include more video-based content, as it has proven to be highly engaging on social media platforms. This could involve sharing videos of successful home improvement projects or showcasing the work of service professionals. Furthermore, ANGI Homeservices could explore influencer collaborations to widen its reach and tap into new customer segments. By partnering with popular home improvement enthusiasts or influencers, the company could leverage their followership and credibility to boost brand awareness.

Conclusion

Summary: ANGI Homeservices excels in utilizing social media platforms to connect with its target audience and promote its services effectively. By sharing informative content and engaging with customers, the company has fostered a strong sense of trust and reliability. However, there is still room for improvement in terms of incorporating more video content and exploring influencer collaborations. Overall, ANGI Homeservices has effectively leveraged social media as a marketing tool to establish itself as a go-to platform for homeowners seeking quality service professionals.

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