📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Ames Department Stores Social Media Strategy

Eager to learn how Ames Department Stores is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Ames Department Stores.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Ames Department Stores is a retail company with a strong presence in the United States and Canada. Headquartered in Rocky Hill, Connecticut, it primarily caters to budget-conscious customers, offering a wide range of products including apparel, home goods, and electronics.

Before: The Challenges of Social Media Marketing

On social media platforms, Ames Department Stores has successfully implemented several strategies to engage and connect with its target audience. Firstly, the company regularly posts high-quality visual content, showcasing its latest products, promotions, and deals. This not only informs customers about the available offerings but also creates a visually appealing and immersive experience.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Ames Department Stores's Successful Social Media Strategy

Secondly, Ames actively encourages customer interaction by responding to comments, messages, and inquiries in a timely manner. By addressing customer concerns and inquiries promptly, the company shows its commitment to providing excellent customer service. This approach helps establish a positive brand image and builds trust among its online community.


Furthermore, Ames Department Stores leverages its social media platforms to run exclusive online competitions, giveaways, and contests. This strategy not only generates excitement and interest among customers but also encourages them to actively participate and share the company's content with their own networks. This amplifies the reach of the brand and fosters a sense of community among its followers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video