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Case Study: American Greetings Social Media Strategy

Eager to learn how American Greetings is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for American Greetings.

Continue reading to find out!

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Introduction

American Greetings is a renowned greeting card company that operates primarily in the United States. With its headquarters based in Cleveland, Ohio, American Greetings has been providing heartfelt messages and expressions of love for over 100 years. Their products cater to a wide range of clients, from individuals celebrating special occasions to businesses looking for personalized branding solutions.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, American Greetings has implemented several effective strategies to engage with its audience. One of the strengths of their approach lies in their creative and captivating content. By sharing relatable and emotionally resonant stories on platforms like Instagram and Facebook, they establish a strong connection with their followers. This personal touch enhances the brand's reputation for authenticity and genuine care.

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After: American Greetings's Successful Social Media Strategy

Additionally, American Greetings excels at utilizing influencers and user-generated content to amplify their reach. By partnering with popular bloggers and influencers who align with their brand values, they tap into existing communities of loyal followers. This approach not only expands their audience but also strengthens their credibility as a trusted source for heartfelt sentiments.

Conclusion

Despite their successes, there are areas where American Greetings can enhance their social media marketing strategy. The company would benefit from leveraging data analytics to gain deeper insights into their audience's preferences and behavior. By understanding their customers' demographics, interests, and browsing habits, American Greetings can tailor their content more effectively, ensuring maximum engagement and impact.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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