📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: American Greetings Social Media Strategy

Eager to learn how American Greetings is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for American Greetings.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


American Greetings is a renowned greeting card company that operates primarily in the United States. With its headquarters based in Cleveland, Ohio, American Greetings has been providing heartfelt messages and expressions of love for over 100 years. Their products cater to a wide range of clients, from individuals celebrating special occasions to businesses looking for personalized branding solutions.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, American Greetings has implemented several effective strategies to engage with its audience. One of the strengths of their approach lies in their creative and captivating content. By sharing relatable and emotionally resonant stories on platforms like Instagram and Facebook, they establish a strong connection with their followers. This personal touch enhances the brand's reputation for authenticity and genuine care.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: American Greetings's Successful Social Media Strategy

Additionally, American Greetings excels at utilizing influencers and user-generated content to amplify their reach. By partnering with popular bloggers and influencers who align with their brand values, they tap into existing communities of loyal followers. This approach not only expands their audience but also strengthens their credibility as a trusted source for heartfelt sentiments.


Despite their successes, there are areas where American Greetings can enhance their social media marketing strategy. The company would benefit from leveraging data analytics to gain deeper insights into their audience's preferences and behavior. By understanding their customers' demographics, interests, and browsing habits, American Greetings can tailor their content more effectively, ensuring maximum engagement and impact.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video