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Case Study: American Express Social Media Strategy

Eager to learn how American Express is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for American Express.

Continue reading to find out!



American Express is a renowned multinational financial services corporation, widely recognized for its credit card offerings, travel services, and financial solutions. With its headquarters in New York City, American Express operates in over 130 countries and serves a wide range of clients, including individuals, small businesses, and large corporations.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, American Express has successfully established a strong online presence and utilizes various platforms to engage with its target audience effectively.


After: American Express's Successful Social Media Strategy

The company's social media strategy encompasses several notable aspects. Firstly, American Express excels in creating valuable and informative content for its followers. Through blog posts, articles, and videos, they provide financial tips, travel guides, and insights into their products and services. This approach not only establishes American Express as an authoritative source but also helps build trust and loyalty among its customers.


Additionally, American Express actively engages with its audience by responding to customer inquiries and feedback promptly. This responsiveness demonstrates their commitment to customer service and ensures that customers feel heard and valued.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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