Case Study: American Axle & Mfg. Social Media Strategy

Eager to learn how American Axle & Mfg. is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for American Axle & Mfg..

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American Axle & Mfg. (AAM) is an American company that specializes in the design, engineering, and manufacturing of driveline and drivetrain systems for various industries. With its headquarters in Detroit, Michigan, AAM has a global presence, serving clients from automotive manufacturers to defense and industrial sectors in countries like the United States, Mexico, Brazil, Germany, and China.

Before: The Challenges of Social Media Marketing

On social media, AAM demonstrates several noteworthy practices that contribute to its effective marketing strategy. Firstly, the company actively engages with its audience by regularly posting content related to its products, innovations, and industry trends. AAM utilizes platforms like LinkedIn, Twitter, and Facebook to share informative articles, videos, and updates, fostering a sense of connection and expertise within its target market.

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After: American Axle & Mfg.'s Successful Social Media Strategy

Notably, AAM showcases its commitment to corporate social responsibility on social media. The company highlights its sustainability efforts, including initiatives to reduce carbon emissions and promote environmentally friendly practices. By sharing these initiatives, AAM not only cultivates a positive brand image but also appeals to socially conscious clients and stakeholders.


Although AAM's social media presence is commendable, there are areas where the company can improve its marketing strategy. Firstly, AAM could benefit from increased interaction and engagement with its followers. Responding to comments, messages, and inquiries promptly would strengthen its relationship with customers and demonstrate a commitment to excellent customer service.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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