📣 Discover the secret to scaling word-of-mouth: join our webinar in collaboration with Startdeliver: "Everyone is a potential advocate: how to scale word-of-mouth"! 👉 REGISTER HERE

Case Study: Amerada Hess Social Media Strategy

Eager to learn how Amerada Hess is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Amerada Hess.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Amerada Hess is a multinational energy company with headquarters in New York City, United States. With operations in countries such as the United States, Denmark, Norway, and Malaysia, Amerada Hess caters to a diverse range of clients including retail consumers, businesses, and industrial organizations.

Before: The Challenges of Social Media Marketing

On social media, Amerada Hess has implemented several effective strategies to engage its target audience and build a strong online presence. One of the company's notable strengths is its use of compelling visual content. Through eye-catching images and videos, Amerada Hess effectively showcases its energy products and services, grabbing the attention of users scrolling through their social media feeds.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Amerada Hess's Successful Social Media Strategy

In addition to visual appeal, Amerada Hess actively engages with its audience by fostering two-way communication. The company responds to comments, questions, and concerns raised by users across various social media platforms. This creates a sense of trust and reliability, as customers feel heard and valued by the company.


Furthermore, Amerada Hess leverages social media platforms to educate its audience about energy-related topics. Through informative posts and articles, the company shares valuable insights and industry knowledge. By positioning itself as an authority in the energy sector, Amerada Hess establishes credibility and reinforces its brand as a trusted partner in energy solutions.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video