GPT-SEO Testing page

Case Study: Amadeus IT Group Social Media Strategy

Eager to learn how Amadeus IT Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Amadeus IT Group.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Amadeus IT Group is a leading technology company specializing in solutions for the travel and tourism industry. Established in 1987, the company is headquartered in Madrid, Spain, and operates in over 190 countries, serving a wide range of clients including airlines, hotels, travel agencies, and tour operators.

Before: The Challenges of Social Media Marketing

Amadeus IT Group has a strong presence on social media platforms, utilizing them effectively to engage with its target audience and build a community around its brand. Through its social media channels, the company shares industry insights, thought leadership articles, and updates on its latest products and services. This approach helps to position Amadeus as a trusted source of information and expertise in the travel technology sector.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Amadeus IT Group's Successful Social Media Strategy

One notable aspect of Amadeus IT Group's social media strategy is its emphasis on visual content. The company regularly posts eye-catching visuals such as infographics, images, and videos, which not only grab the attention of its audience but also communicate complex ideas in a simple and concise manner. This visual storytelling approach enhances the engagement and shareability of its content.

Conclusion

Another strength of Amadeus IT Group's social media strategy is its focus on user-generated content. The company actively encourages its customers and partners to share their experiences, opinions, and feedback on social media platforms using designated hashtags. By featuring this user-generated content, Amadeus fosters a sense of community and authenticity around its brand, while also creating opportunities for customer advocacy and word-of-mouth marketing.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video