Case Study: Altus Group Social Media Strategy
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Introduction
Altus Group is a leading provider of software, data solutions, and advisory services to the global commercial real estate industry. With a presence in over 75 countries, Altus Group caters to clients ranging from institutional investors to real estate developers, occupiers, and lenders. The company's headquarters is located in Toronto, Canada.
Before: The Challenges of Social Media Marketing
In the realm of social media marketing, Altus Group has adopted a well-rounded strategy that effectively engages its target audience.
After: Altus Group's Successful Social Media Strategy
First and foremost, Altus Group focuses on creating valuable and informative content for its social media platforms. By sharing industry insights, market trends, and thought leadership articles, the company positions itself as a trusted source of information for professionals in the real estate sector.
Conclusion
Furthermore, Altus Group actively engages with its audience on social media by responding to comments, questions, and messages in a timely manner. This demonstrates the company's commitment to building relationships and providing exceptional customer service.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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