Case Study: ALSO Holding Social Media Strategy
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Introduction
ALSO Holding is a well-established company that operates in multiple countries, including Germany, Switzerland, Austria, and the Netherlands. With its headquarters in Emmen, Switzerland, ALSO Holding primarily addresses clients in the information and communication technology (ICT) industry.
Before: The Challenges of Social Media Marketing
On social media platforms, ALSO Holding demonstrates several commendable practices to engage its target audience effectively. Firstly, the company maintains an active presence across various social media channels such as Facebook, LinkedIn, Twitter, and YouTube. This enables them to reach out to clients, industry professionals, and potential partners on platforms they are most active on.
After: ALSO Holding's Successful Social Media Strategy
Secondly, ALSO Holding leverages social media to share valuable and relevant content with its audience. They regularly post updates related to the latest ICT trends, market insights, and product launches. By providing industry-specific knowledge, the company positions itself as a thought leader, fostering credibility and user engagement.
Conclusion
Furthermore, ALSO Holding actively interacts with its followers by responding to their comments, queries, and concerns promptly. This approach helps in building a sense of community and establishing strong relationships with clients. Additionally, they use social media to showcase their corporate culture, events, and initiatives, thus offering a personal touch and humanizing the brand.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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