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Case Study: Allied Waste Industries Social Media Strategy

Eager to learn how Allied Waste Industries is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Allied Waste Industries.

Continue reading to find out!

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Introduction

Allied Waste Industries is a multinational waste management company headquartered in the United States. With operations in several countries, including the United States, Canada, and the United Kingdom, Allied Waste Industries caters to a wide range of clients, including residential, commercial, and industrial customers.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Allied Waste Industries has been leveraging its online presence effectively. The company has established a strong brand image across various platforms, including Facebook, Twitter, and LinkedIn. By actively engaging with their audience, they share relevant and informative content about waste management, recycling, and environmental sustainability.

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After: Allied Waste Industries's Successful Social Media Strategy

One of the key strengths of Allied Waste Industries' social media strategy is their commitment to education. They consistently provide valuable tips and resources to help individuals and businesses adopt environmentally friendly practices. Their focus on spreading awareness about waste reduction, recycling, and responsible waste disposal not only positions them as a thought leader but also demonstrates their dedication to sustainability.

Conclusion

Additionally, Allied Waste Industries actively responds to customer inquiries and concerns on social media. This prompt and transparent communication builds trust and strengthens their relationship with their audience. By addressing customer queries publicly, they also showcase their commitment to delivering excellent customer service.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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