Case Study: Alliance Resource Partners Social Media Strategy

Eager to learn how Alliance Resource Partners is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Alliance Resource Partners.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Alliance Resource Partners is a multinational company primarily engaged in the production and marketing of coal in the United States. With its headquarters located in Tulsa, Oklahoma, the company operates mines in multiple states, including Illinois, Indiana, Kentucky, Maryland, and West Virginia. Alliance Resource Partners caters to a wide range of clients, including utilities, industrial facilities, and export markets.

Before: The Challenges of Social Media Marketing

On social media, Alliance Resource Partners has implemented a strong and effective marketing strategy, leveraging various platforms to engage with its target audience. One notable aspect of their social media presence is the consistent sharing of relevant and informative content related to the coal industry. They frequently post updates on industry trends, technological advancements, and environmental initiatives, showcasing their knowledge and expertise in the field. This helps position the company as a trusted source of information and establishes them as thought leaders within their industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Alliance Resource Partners's Successful Social Media Strategy

In addition to sharing educational content, Alliance Resource Partners actively interacts with their followers on social media. They respond promptly to comments and inquiries, providing personalized and helpful responses. This direct engagement with their audience fosters a sense of connection and builds brand loyalty.


While Alliance Resource Partners has a strong social media presence, there are areas where improvement could be made. One such area is the visual aspect of their content. Although their posts are informative, incorporating eye-catching visuals such as high-quality images and videos can increase engagement and make their content more shareable.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video