📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Algonquin Power & Utilities Social Media Strategy

Eager to learn how Algonquin Power & Utilities is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Algonquin Power & Utilities.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Algonquin Power & Utilities is a multinational energy company operating in North America and across the globe. Its headquarters is located in Oakville, Ontario, Canada. The company addresses a diverse range of clients, including residential, commercial, and industrial customers, with a focus on delivering reliable and sustainable energy solutions.

Before: The Challenges of Social Media Marketing

On social media, Algonquin Power & Utilities has implemented several commendable strategies that effectively engage its audience. Firstly, the company utilizes various social media platforms, such as Facebook, Twitter, and LinkedIn, to reach a wide range of stakeholders and share valuable content. By leveraging these platforms, Algonquin Power & Utilities can connect with customers, investors, and industry professionals.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Algonquin Power & Utilities's Successful Social Media Strategy

The company actively promotes its commitment to sustainability and renewable energy solutions through social media campaigns. By sharing informative and visually appealing content, such as articles, infographics, and videos, Algonquin Power & Utilities educates its audience about the importance of renewable energy and the positive impact it can have on the environment.

Conclusion

Engagement and interaction with followers are other strengths of Algonquin Power & Utilities' social media strategy. The company promptly responds to customer inquiries and feedback, fostering a sense of trust and transparency. Through regular interaction and dialogue, Algonquin Power & Utilities proactively addresses the concerns of its customers and strengthens its brand reputation.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video