Case Study: Algoma Steel Social Media Strategy

Eager to learn how Algoma Steel is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Algoma Steel.

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Algoma Steel is a leading steel manufacturer with a rich history and a global footprint. Headquartered in Sault Ste. Marie, Ontario, Canada, Algoma Steel operates primarily in North America and serves clients in various industries, including automotive, construction, and energy.

Before: The Challenges of Social Media Marketing

On social media, Algoma Steel demonstrates a strong presence and an effective marketing strategy. With a focus on engaging content, the company successfully connects with its audience, regularly sharing updates on projects, industry news, and company milestones. Through a combination of informative posts, eye-catching visuals, and interactive elements, Algoma Steel effectively showcases its expertise in the steel industry and establishes itself as a reliable resource for its clients.

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After: Algoma Steel's Successful Social Media Strategy

Algoma Steel also excels in building and nurturing relationships with its customers on social media platforms. By actively responding to inquiries, comments, and messages in a timely manner, the company demonstrates its commitment to customer satisfaction and establishes a sense of trust and credibility. This direct engagement allows Algoma Steel to address customer concerns, provide information, and even receive feedback, ultimately strengthening its relationships and enhancing customer loyalty.


Despite its successes, Algoma Steel's social media marketing strategy has room for improvement. One area is the utilization of user-generated content (UGC). Encouraging customers to share their experiences, projects, and testimonials on social media can be a powerful tool for Algoma Steel. UGC not only highlights the company's products and services but also serves as social proof, building credibility and trust among potential clients.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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