Case Study: Akzo Nobel Social Media Strategy

Eager to learn how Akzo Nobel is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Akzo Nobel.

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Akzo Nobel is a renowned multinational company specializing in paints, coatings, and specialty chemicals. Headquartered in Amsterdam, the Netherlands, this company operates in over 150 countries worldwide. With a diverse portfolio of products, Akzo Nobel caters to a wide range of clients, including consumers, professionals, and industries.

Before: The Challenges of Social Media Marketing

On social media, Akzo Nobel has successfully established a strong presence by engaging with its audience and showcasing its products. Their consistent and interactive approach has garnered a loyal following on various platforms. From visually appealing content to informative posts, Akzo Nobel has effectively captured the attention of its target audience.

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After: Akzo Nobel's Successful Social Media Strategy

One of the notable strategies employed by Akzo Nobel on social media is their focus on sustainability and corporate social responsibility. They regularly share updates on their efforts to reduce environmental impact, promote diversity and inclusion, and support local communities. By highlighting these initiatives, Akzo Nobel not only establishes a positive brand image but also resonates with socially conscious consumers.


In addition to their strong points, Akzo Nobel's social media marketing strategy can benefit from a few improvements. Firstly, they could consider diversifying their content formats by incorporating videos, live streams, or interactive posts. This would help in creating more engaging and immersive experiences for their audience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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