Case Study: Aker ASA Social Media Strategy
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Introduction
Aker ASA is a multinational industrial investment company headquartered in Oslo, Norway. With a presence in several countries, including Norway, the United States, and Brazil, Aker ASA caters to a wide range of clients in various industries such as oil and gas, maritime, and renewable energy.
Before: The Challenges of Social Media Marketing
On social media, Aker ASA has successfully implemented an effective marketing strategy to engage with its audience and promote its diverse portfolio of businesses. Here are some of the notable aspects of their social media presence:
After: Aker ASA's Successful Social Media Strategy
1. Engaging Content: Aker ASA consistently shares engaging and informative content on its social media platforms. They effectively highlight their various projects, investments, and initiatives through visually appealing posts, videos, and infographics. This helps them attract followers and keep them informed about the company's activities.
Conclusion
2. Thought Leadership: Aker ASA positions itself as a thought leader in the industries it operates in. They regularly share articles, reports, and insights related to the latest trends and developments in the sectors they are involved in. By providing valuable industry-related information, they establish themselves as a go-to source for industry professionals and enthusiasts.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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