📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Aisin Seiki Social Media Strategy

Eager to learn how Aisin Seiki is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Aisin Seiki.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Aisin Seiki is a global company specializing in automobile components, lifestyle and energy-related products, and other high-tech solutions. With its headquarters in Kariya, Japan, Aisin Seiki operates in more than 30 countries, serving a wide range of clients, including major automobile manufacturers and consumers worldwide.

Before: The Challenges of Social Media Marketing

On social media platforms, Aisin Seiki has effectively utilized various strategies to engage with its target audience and build a strong online presence. Firstly, the company actively shares informative and visually appealing content related to their products and industry trends. Through engaging posts and videos, they provide valuable insights into their innovative technologies and solutions, showcasing their expertise and commitment to excellence.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Aisin Seiki's Successful Social Media Strategy

Additionally, Aisin Seiki actively interacts with its followers and customers by responding to comments, queries, and feedback promptly. This personalized approach not only fosters a sense of trust but also creates a loyal and engaged community around the brand. Furthermore, the company frequently collaborates with influencers, industry experts, and organizations to expand its reach and amplify its message.


However, there are a few areas where Aisin Seiki's social media marketing strategy could be improved. Firstly, diversifying the content format could enhance user experience and engagement. By incorporating more interactive elements such as polls, quizzes, or live videos, the company can further captivate its audience and encourage active participation.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video