Case Study: Air Products and Chemicals Social Media Strategy

Eager to learn how Air Products and Chemicals is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Air Products and Chemicals.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Air Products and Chemicals is a global leader in industrial gases and chemicals supply. With its headquarters in Allentown, Pennsylvania, this company operates in over 50 countries worldwide, serving a diverse range of clients across various industries.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Air Products and Chemicals has successfully utilized these platforms to engage with its audience and enhance brand visibility. Utilizing platforms like Facebook, Twitter, LinkedIn, and YouTube, the company has effectively communicated its innovative solutions and industry expertise to a wider audience.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Air Products and Chemicals's Successful Social Media Strategy

One commendable aspect of Air Products and Chemicals' social media strategy is the consistent sharing of industry insights, tips, and educational content. By providing valuable information, they establish themselves as thought leaders and establish trust with their audience. This approach helps in building credibility, attracting potential clients, and keeping existing customers engaged.

Conclusion

Another strength of their social media strategy is the use of multimedia content. Air Products and Chemicals frequently shares videos and infographics that visually communicate their products and services. This approach helps in capturing attention, simplifying complex concepts, and making their content more shareable. Additionally, they actively engage with their audience by responding promptly to comments, inquiries, and feedback, creating a strong sense of community online.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video