Case Study: Air France-KLM Social Media Strategy

Eager to learn how Air France-KLM is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Air France-KLM.

Continue reading to find out!

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Air France-KLM is a leading airline group that operates flights worldwide, serving customers in over 100 countries. With its headquarters located in Paris, France, the company primarily caters to both leisure and business travelers seeking seamless travel experiences.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Air France-KLM has successfully utilized various platforms to engage with its target audience and strengthen its brand presence. Through consistent and timely updates, the company keeps its followers informed about flight schedules, promotions, and travel tips. By actively engaging with customers on social media, Air France-KLM has developed a positive reputation for its responsive customer service. This approach not only enhances customer satisfaction but also fosters a sense of loyalty and trust.

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After: Air France-KLM's Successful Social Media Strategy

Moreover, Air France-KLM leverages visual content on platforms like Instagram and YouTube to showcase captivating travel destinations, ensuring that their social media feeds are visually appealing and inspiring. By sharing vibrant images and videos, the company effectively captures the attention of potential travelers and cultivates a desire for exploration.


However, there are a few areas where Air France-KLM can further improve its social media marketing strategy. Firstly, the company should focus on creating more interactive content that encourages user participation and generates meaningful conversations. This can be achieved through contests, polls, and user-generated content campaigns, thereby fostering a sense of community and increasing engagement.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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