Case Study: Air China Social Media Strategy

Eager to learn how Air China is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Air China.

Continue reading to find out!

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Air China is one of the leading airlines in the world, serving as the flagship carrier for the People's Republic of China. With its headquarters based in Beijing, Air China operates flights to destinations across 30 countries around the globe. Offering both domestic and international flights, the company caters to a diverse range of clients, including both leisure and business travelers.

Before: The Challenges of Social Media Marketing

On social media, Air China has adopted a well-rounded marketing strategy that effectively engages with its audience and promotes its brand. Firstly, the company understands the importance of timely and relevant content. They regularly update their social media platforms with news about flight schedules, promotions, and travel tips. By keeping their customers informed, Air China ensures that they remain engaged and connected.

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After: Air China's Successful Social Media Strategy

Furthermore, Air China has recognized the potential of visual platforms such as Instagram and YouTube. They often share captivating photos and videos of stunning destinations, friendly cabin crews, and comfortable in-flight experiences. Through these visually appealing posts, the company showcases its commitment to providing top-notch service, enticing potential customers to choose Air China for their travels.


Another positive aspect of Air China's social media marketing strategy is its focus on customer engagement. The company actively responds to customer inquiries, comments, and complaints on platforms like Twitter and Facebook. By promptly addressing concerns and providing helpful information, Air China demonstrates its dedication to customer satisfaction and builds trust among its audience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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