Case Study: Air Canada Social Media Strategy

Eager to learn how Air Canada is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Air Canada.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Air Canada, headquartered in Montreal, Quebec, is the largest airline in Canada and provides scheduled and charter air transportation services to over 200 destinations worldwide. With a strong presence in North America, Europe, Asia, and Oceania, Air Canada caters to a diverse clientele, including business and leisure travelers.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Air Canada has implemented several effective strategies to engage with its audience and enhance its brand presence. Firstly, the company actively uses platforms like Facebook, Twitter, Instagram, and YouTube to connect with customers, share updates, and showcase its services. By consistently posting informative and visually appealing content, Air Canada successfully grabs the attention of its followers and potential passengers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Air Canada's Successful Social Media Strategy

Secondly, Air Canada leverages user-generated content to enhance its social media strategy. The company encourages customers to share their travel experiences through hashtags and contests, enabling them to feature these stories on their official accounts. This approach not only creates a sense of community but also provides authentic testimonials that can influence potential travelers.


Furthermore, Air Canada demonstrates responsiveness and excellent customer service on social media platforms. The company actively addresses customer inquiries, concerns, and feedback, ensuring a timely and personalized response. By prioritizing customer engagement, Air Canada establishes a positive brand image and fosters customer loyalty.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video