📣  Join us live in our webinar "The Importance of Authentic and Inclusive Marketing Communication" with No-Kno founder, Johan van Mol, on October 8 @ 11:00 CET  👉 REGISTER HERE

Case Study: AIER Eye Hospital Social Media Strategy

Eager to learn how AIER Eye Hospital is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for AIER Eye Hospital.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

AIER Eye Hospital is a renowned eye care institution with a strong global presence. With headquarters in China, it has expanded its operations across various countries, including the United States, Europe, and India. AIER Eye Hospital primarily caters to individuals seeking comprehensive eye care services, ranging from routine check-ups to advanced surgical procedures.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, AIER Eye Hospital has demonstrated commendable efforts in engaging and educating its audience. Firstly, the hospital leverages social media platforms to disseminate valuable information about common eye conditions, their symptoms, and available treatment options. By doing so, they empower individuals to take charge of their eye health and make informed decisions.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: AIER Eye Hospital's Successful Social Media Strategy

Secondly, AIER Eye Hospital employs a customer-centered approach on social media. They actively respond to queries and concerns, fostering a sense of trust and establishing themselves as a reliable source of eye care expertise. This personalized interaction not only benefits the individual raising the question but also allows others to gain insights and learn from the hospital's responses.

Conclusion

Moreover, AIER Eye Hospital utilizes social media as a platform to showcase success stories and patient testimonials. By sharing heartwarming accounts of individuals whose lives have been positively impacted by their services, they create a sense of empathy and inspire others to prioritize their eye health. This strategy humanizes the hospital and builds an emotional connection with their audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video